Logo Intake Form – Theelitecollective

Client Name*

Date*

Website address*

What is the name of your company/organization as it should appear in your logo?*

What is your industry?*

Please provide a brief description of your company/organization?

1. Describe your company/organization’s service and/or product:*

When someone asks about your company, what would you want people to say?*

Describe your company in 3 words*

Describe your target audience and current customer/user*

Why do you want a new logo design?*

1. Do you already have something specific in mind? If so, please explain

Do you have a tagline or descriptor phrase you want incorporated in your logo?

What types of Logo Designs interest you the most? (select all that apply)

Text Based (Logo is made of only stylized text)
Pictorial (Comprise of an image/shape easily recognizable)
Letter Based (Initials or Company Anagram make up design)
Abstract Mark (Shape or symbol conveying business theme)
Character (A character or mascot to represent your business.)
Emblem (Business name enveloped by a pictorial element or shape.)

What values do you want your logo to communicate? (e.g. luxury, conservative, serious, edgy, mature, masculine, artistic, etc.)*

Please select a style that best describes your ideal Logo.*

If you chose "other," please describe your company's style below.

Do you have a specific color or colors in mind? If yes, what are they?

Yellow = Knowledge, Energy, Joy, Intellect, Youth
Red = Passion, Anger, Vigor, Love, Danger
Green = Fertility, Wealth, Healing, Success, Growth
White = Purity, Healing, Perfection, Clean, Virtue
Blue = Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black = Fear, Secrecy, Formal, Luxury
Purple = Royalty, Wisdom, Spirituality, Imagination
Gray = Balance, Sophistication, Neutrality, Uncommitted

1. Are you looking to incorporate any particular style of font? (ex: script, serif, sans serif)?

Name 3 other company logos that you admire, are attracted to, or that would give us an idea of your personal style and what you are looking for in your company/organization’s logo:

Any additional information regarding your logo design that you would like us to know

Who is your point of contact/ account manager?*